Roohea Label is a modest wear brand that aims at interpreting mix of arab heritage and aesthetic premium modest wear.

Roohea has always been more than a brand for me. It gives me so much joy to see all
of you love the pieces I have created.

I hope I put a smile in you when you receive our delicately handcrafted collection.

Let our pieces make you shine forever.

Love, Salma Nizar

Creative Director

Why Choose Us

At Roohea Label, We believe in offering versatile timeless pieces which will be suitable for everyone to wear. Our focus has always been on creating elegant modest wear
making sure we provide best quality collection.

Building over a period of time, Roohea Label has carved a niche by constantly offering exquisite craftmanship and thoughtfully crafted designer pieces.

Our Philosophy

Remembering our roots has been a main motto behind our journey. We value the family we have built through our brand Roohea Label. We have always believed that together we can make beautiful things happen. Our crowd inspires us to bring out gracefully curated collection that helps us define who we are.

Beautifully handcrafted for you

Quality

Quality of our collection has always been our top priority. We want you to buy our pieces and love them forever.

Our Products

Our abayas are made to orders so each abayas are custom made to perfection. They are entirely handmade for you.